Unlocking global brand success: Insights from brand practitioners worldwide in ‘State of the Brand 2024’ digest launched by TMA Global Brand Consultancy.

A compilation of brand insights, practical ideas, and strategic interventions contributed by eleven brand practitioners from six countries.

India, 5th Mar 2024 – TMA Global Brand Consultancy, a leading brand strategy studio has announced the release of their acclaimed digest, “State of the Brand 2024”. Pre-launched by Anand Sankaranarayanan, Co-Founder and Brand Strategist at the Marketing 2.0 Conference held in Dubai on February 20, 2024, this initiative commemorates their third-year anniversary, emphasizing the significance of strategic brand initiatives for businesses worldwide.

Officially released to the public on February 28th, this digest serves as a comprehensive branding resource, featuring invaluable insights, practical ideas, and strategic interventions curated by seasoned brand practitioners and business leaders from around the world.

“What sets this Digest apart is the diversity of perspectives blended together, offering profound insights and strategic interventions on the art and science of branding. Eleven authors from six countries have contributed to this debut edition, creating a diverse range of topics with in-depth insights on four compelling themes.” said Anand.

The themes explored in the digest include: 

  1. Beyond boundaries; Global branding in 2024
  2. Tech trends shaping brands
  3. Purpose-driven branding for a sustainable future
  4. B2B branding – yesterday, today and tomorrow

The digest covers a wide range of topics such as brand strategy, cultural fluidity, data analytics, martech, purpose-driven initiatives, storytelling, humanizing B2B brands, and more. Each article offers profound insights and practical advice, making it an indispensable resource for entrepreneurs, marketers, and business leaders alike.

Contributors to “State of the Brand 2024” include: 

  • Amanda Campbell, Director of Sparkling Communications, Ireland 
  • Anand Sankaranarayanan, Co-Founder of TMA Global, India
  • Bill Kenney, Co-Founder and CEO of Focus Lab, USA 
  • Efi Naskou, CMO of Zenus Bank, England
  • Emma Westley, VP Marketing of Delegate CX, England 
  • James Bridgman, CMO and Marketing Strategist, England
  • Lisa Perry, Global Marketing Executive, USA
  • Namrata Balwani, CMO of TP Connects Technologies, UAE
  • Qhawekazi Mdikane, Executive Head, Momentum Brand Marketing, South Africa
  • Dr. Smitha Ranganathan, Unprofessor and Independent Board Member, India
  • Vejay Anand, CEO of Ironhill India

The creative credits for the digest are attributed to:

  • Creative conceptualization and design by Diya Susan Pallikal, Co-Founder and Creative Director, TMA Global, India
  • Illustration by Edduchuy, Vietnam

“We are delighted to see the response to ‘State of the Brand’,” said Anand. “It’s heartening to know that our efforts to bring together diverse perspectives have resonated with leaders in the industry, and we look forward to seeing the impact of this digest on the global branding landscape.”

Since its release, “State of the Brand 2024” has captured the interest of leaders in major companies like Google, Unilever, Etisalat, Spotify, Disney Star, Fidelity Investments, Mahindra, Reliance Industries, Transunion, Cleartrip, and others. It has resonated with brand enthusiasts seeking to enhance their brand strategies through its insights.

The “State of the Brand 2024” digest is a must-read for brand builders, marketers, and business leaders looking to stay ahead in today’s dynamic and competitive business environment. Whether you’re a seasoned brand strategist or a budding entrepreneur, this comprehensive guide offers valuable insights and practical advice to help you unlock the full potential of your brand on the global stage.

“State of the Brand” is available for download on the TMA Global website. For more information and to access the digest, please visit https://www.tmaglobal.net/state-of-the-brand


About TMA Global:

TMA Global Brand Consultancy is a brand strategy studio that specializes in transforming businesses into beloved brands. With a dedicated team of experts, TMA Global shapes a distinct perception in the market for its client partners, enabling them to stand out and resonate with their target audience effectively. For more information, visit https://www.tmaglobal.net

Media Contact

Organization: TMA Global

Contact Person: Anand Sankaranarayanan

Website: https://www.tmaglobal.net

Email: Send Email

Country: India

Release Id: 05032410235

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